I remember when crunch was a grand, decadent word. It used to make me think of comic book graphics, of the Cap'n, of chocolate covered vanilla ice cream bars, of Cinnamon Toast cereal… *sigh*
|Designed this way, the word 'crunch' remains fun! Image by Suzanne Barber found here.|
Now, crunch is a word that holds quite different connotations: time crunch, budget crunch, and that dreaded word I hear in my head when I lay down on a gym mat to do abs. *double sigh*
Crunch tells me it's time for business. Crunch forces me to decide if the thing at hand is meaningful enough to take care of. Crunch runs my decision making through the Eisenhower Matrix, throwing the urgent and important quadrant residents at my face full force. I almost see crunch time as my to do list's death bed. This is it. It's time, am I going to bring it?
Why I wait until needing to milk any event's last ten minutes for all it's worth is quite the mystery. Do you have a love/ hate relationship with the crunch too?